A week ago, Ayala Land Incorporated, the biggest property developer, has invited us on the official public
presentation on the latest and upcoming project from Ayala Land Incorporated
with its subsidiaries represented in the project are: Ayala Land Premiere, Alveo
Land Corp, Amaia Land Corp and Bella Vista Land Corp. The name of the project is ALVIERRA.
"Where people, nature, and economy thrive"
 |
| An artist rendition of Alvierra, An Ayala Land Inc project in Porac, Pampanga. |
The acquired property will be developed into a 1,000 hectares mixed used residential and commercial estate in this
peaceful agricultural town of Porac. The concept of this master planned township type
community is very similar to Nuvali, a development in
the province of Laguna which is within the three suburban area and towns of
Sta. Rosa, Calamba and Bińan. Alvierra is located within the environs and
confines of Hacienda Dolores, a barrio in this side of town.
The town of
Porac is a first class municipality in Pampanga in which the agriculture
and sand quarrying are the main sources of revenue and income of the
local government units and other businesses.
The location of the Hacienda Dolores is a mix of hills, valleys and plains relatively quiet with
ambient view of the Zambales and Bataan's mountainous region in the west and Mt Arayat in the
east. A majority of the land is still undeveloped with relatively rough terrain with natural
pathways along the forested areas before. The area was once a
hunting grounds of the indigineous or local Aeta tribe living in the
hinterlands of the valleys and hills within the area.
Road Networks available
Alvierra is along SCTex access road (not exactly along
SCTex), the road that connects APFD Road to SCTEx Porac exit. With this
location, it is strategically positioned for residents
to have a choice of access either through using the SCTEx or Angeles Porac Floridablanca Dinalupihan (AFPD) road.
The ALI’s project is about 25 minutes from the Subic Bay Freeport (SBF) and 10 minutes from the Clark Freeport via the SCTEx.
Outdoor Sporting Activity Launched
Ayala Land Inc. recently held an activity called "EXPLORAC". It is a mix of trail running and biking adventure in the area. The biking route map revolves around the
AyalaLand-Porac property and its environs. ALI is establishing
first a unique outdoor activity that will strongly identify their
big-ticket project here. They are also marketing an active lifestyle in
communion with nature, and not just churning out one bland development
after another.
AyalaLand set to float P 6 Billion bond for its projects
According to the news from Business Mirror, about P4 billion will be used to jumpstart several township projects
such as Vertis North in Quezon City, Arca South or the former Food
Terminal Inc. property in Taguig, Alvierra in Pampanga and Altaraza in
Bulacan. This way it could infuse capital in carrying out the development of these project including Alvierra in Porac, Pampanga.
Conclusion
It seems
progress and booming economy of this town will lead to prosperity among the
local folks. Pampanga is in the sights of investors. It is in the "W" growth corridor as envisioned by our former President Gloria Macapagal-Arroyo. ALI will have a good mix of its residential product brands from ALP,
Alveo, Avida, Amaia and even Bella Vista to reach out to different economic markets
and further enhance the potential of Alvierra as yet another sustainable
township
About the Writer
CRB Benedict Baluyut is an associate real estate professional of C. F. Baluyut Realty with PRC REB License No. 8358. He is the current Vice President for External Affairs with Real Estate Brokers Association of the Philippines, Inc (REBAP) - Pampanga Chapter.
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AMAIA SCAPES Pampanga, an Ayala Land Inc development now available
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